We looked at TikTok to find the most most popular brands on the platform.

Our research uncovers the most popular brands by hashtag, the most popular by the following count, and the brands with the most published videos.

With TikTok becoming the go-to platform for discovering the newest trends in beauty, you may be surprised to learn which brands came out on top.

We found that The Ordinary is the hottest skincare brand on TikTok, topping the platform with over 949m views on #theordinary.

Some say TikTok is actually the reason for this brand's popularity.


Hottest brand by follower count

The Ordinary and CeraVe are the most followed brands on TikTok.


Brands with most videos

Dermalogica is the most active skincare brand on the platform, with 284 published videos.


We analyzed TikTok hashtags and brand profiles to find the most popular brands on the platform.

  • To find most popular brand by hashtag, we checked hashtag view count
  • To find hottest by following count, we reviewed each brand's profile page
  • To find total number of published videos, we reviewed each brand's profile

The data is accurate as of July 2021.

What brands were analyzed?

acure, alastin, alba botanica, alpha hydrox, alpyn beauty, augustinus bader, aveeno, avene, bioderma, biologique recherche, biossance, burts bees, caudalie, caudalíe, cerave, cetaphil, clarins, clinique, cocokind, cosrx, dermalogica, dove, dr barbara sturm, dr dennis gross, dr jart, drunk elephant, eltamd, estee lauder, glossier, golde, herbivore, hero cosmetics, kate somerville, kiehls, l'occitane, la mer, la prairie, la roche-posay, lancome, loreal, mad hippie, mario badescu, murad, neostrata, neutrogena, no7, olay, olehenriksen, paulas choice, peter thomas roth, pixi, renee rouleau, roc, sebamed, shani darden, shiseido, simple skincare, sisley paris, sk-ii, skinceuticals, skinmedica, sunday riley, supergoop, tata harper, tatcha, the ordinary, true botanicals, u beauty, vanicream, versed, vichy, weleda

Where is the data from?

The data is from TikTok hashtags, the following count & published videos were manually reviewed on each profile page.

When was the data pulled?

The data was pulled and is accurate as of July 2021.