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What are serums?

Serums are products that contain a concentrated amount of effective, active ingredients that help address specific skin concerns. There are serums available for a wide variety of concerns, including large pores, texture, redness, hydration, signs of aging, and much more.

Benefits of using a serum

  • Target specific skin concerns with a potent formula containing active ingredients
  • Serums typically are lightweight and absorb quickly
  • Serums can often be layered with other serums to address multiple issues at once

How to choose a serum

When choosing a serum, you’ll want to consider any skin concerns you may have, and then look for products targeted towards that issue. You should also keep your skin type in mind so you can look for serums specifically formulated for your skin type. For example, if you have sensitive skin and want to get rid of redness, you’ll look for a serum that is sensitive skin safe that helps calm the skin and minimize redness.

How to use a serum 

  • Prep your skin by cleansing
  • Dispense about a pea-sized amount of the serum onto your fingertips, and then apply a thin, even layer over your clean skin
  • Follow up with a moisturizer, and sunscreen during the day

Make sure to patch test your serum

Patch testing will help ensure your skin won’t have any negative reactions to your new serum. To patch test, apply a small amount of the serum to clean skin on your forearm. Allow this to sit for 24 hours, and avoid washing the area. After 24 hours, check to see if there are any signs of irritation.

Common Questions

How often should you use a serum?

This will largely depend on the specific product you’re using, as well as how your skin reacts to it. There are many serums that can be used up to twice per day. However, some serums may contain ingredients that can irritate the skin if used that frequently. Refer to the label on your product of choice for the best usage instructions.

How much serum should you use or apply?

You should use about a pea-sized amount of serum, or enough to apply an even thin layer over the area you’re looking to treat. 

Do serums help with acne?

Yes, there are serums specifically formulated to help with acne. An acne serum may contain ingredients like niacinamide, zinc, or salicylic acid (an exfoliant), to name a few.

Do serums help with acne scars?

Yes, just like with acne, there are serums created to minimize the appearance of acne scars. Vitamin C serums are excellent for acne scars, as are serums containing azelaic acid or alpha hydroxy acids.

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