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About us

Hi, I'm Jake - Founder of Skincare Hero, when I was growing up, I had horrible acne. I tried almost every over-the-counter acne product under the sun, but nothing helped. I felt overwhelmed by all the options. Frustrated that nothing worked. And anxious for answers.

Eventually, I decided to take matters into my own hands. I started researching the science behind skincare...like why some products or ingredients were effective and others weren’t. I learned how certain ingredients, like salicylic acid and benzoyl peroxide, interact with the skin. I discovered what bad habits were making my skin worse — and what to do instead.

As a result, I was able to get rid of my acne once and for all. And in 2018, I founded Skincare Hero to help people like you skip the frustrating (and expensive) trial and error that I went through — and learn right off the bat which skincare products will get you results.

And now, Skincare Hero has grown to a team of skincare writers who are here to set the record straight. Today, readers all around the world visit Skincare Hero to get educated on skincare and find the most effective products and treatments for their skin type.
Transparency is our middle name.
Take a look at how we live up to it.

When you buy, we make money.

We earn a small commission when you buy products mentioned on our site (after all, we have to make a living somehow!).

But that doesn’t mean we promote just anything. Far from it.

In fact…

Most products don’t make the cut.

Have you ever purchased a product thanks to some cool-sounding name, or fancy packaging. Later, you check the label only to discover there are no active ingredients? Those are exactly the types of products that we avoid at all costs. Our team at Skincare Hero does bucketloads of research to filter out the garbage and select only the best products for every skin type.

No bogus marketing claims invited to this party. We only recommend products made up of proven ingredients and formulas. Products that meet the following criteria:

  • Clinically tested (and supported by the National Center for Biotechnology Information or the Journal of the
    American Medical Association)
  • Zero irritants
  • Little to no fragrance
  • No fake dyes or ingredients that add diddly-squat

Suffice it to say that we’re pretty picky about what we promote.

Everything we publish is backed by research.

There’s a lot of misinformation floating around the skincare world.

But not here. We only publish what we know to be true. All of the information on our website comes from the esteemed National Center for Biotechnology Information (NCBI). Our articles are crafted by skincare experts, with regular input from dermatologists.

Bottom line? Skincare advice you can trust.

We believe in…

Science (above all else)

  • If it’s not supported by science, it doesn’t go on our site. It’s that simple.

Choosing the right ingredients

  • We promote products based on ingredients — not fancy labels or spa-like smells.

Skincare education

  • Once you know your skin type, skincare gets WAY easier. Don’t know what it is? We’ll help you find out!

Debunking myths

  • There are a lot of skincare myths out there. We’re on a mission to set the record straight.

…and DON’T believe in

Products marketed to specific age groups, genders, or ethnicities

  • What matters is your skin type. Not your age, gender, or race.

Natural remedies

  • Most natural treatments aren’t backed by science (and you know how we feel about that).

Spending a fortune on skincare to get results

  • Because guess what? High-quality products don’t have to break the bank.

Promoting products for money

  • Every product we promote on this site is one that we would use (and do use) ourselves. We don’t take bribes.

Want to partner with us?

We’re always looking to work with skincare experts and aficionados. If you’re a writer, designer, or developer passionate about skincare and interested in working with us, shoot us a message!

Our team

Jake Agnew
Founder

Jake is the Founder and Managing Editor of Skincare Hero.

Plagued by acne in his early teens, Jake turned to science learn more about how skincare products actually work.

He is committed to researching and recommending the best products, based on science.

Kyra Heenan
Editor

Kyra is a content writer based in Los Angeles, CA.

She works in the health and wellness sphere, and covers everything from beauty to skincare to fitness.

She has been passionate about skincare since she was a teenager and loves uncovering the absolute best routines and products available to help people reach their skin goals

Kassidy Vavra
Editor

Kassidy is a content writer based in New York City with a focus on sustainability, wellness, and fashion.

She has a passion for brands that are ethical and earth- and animal-friendly.

When she’s not trying out the latest skincare trends, you can find her scouring bookstores for fantasy and historical fiction titles.

Dr. Harshal Ranglani
Advisor

Dr. Harshal Ranglani is a practicing clinical and aesthetic dermatologist. She also holds the Specialty Certificate in Dermatology conferred by the esteemed Royal College of Physicians, UK.

She believes in a holistic approach to skincare and skin conditions.

Understanding that skincare is not 'one-size-fits-all', she individualizes skincare routines and treatments for her patients.